stiv. Medellín Digital products people actually use
I do
It is not drawing more screens. It is building what the prototype skipped: account, data, getting found, coming back.
Let's talk about the projectI work from Medellín. I have shipped product from zero — GuruHotel, Y Combinator — and turned prototypes into market.
01
Webapps with authentication, real flows, and a reason to return. That is what most people mean by app when the business lives in the browser.
02
The action that matters, and what stays out of the MVP. Without a cut there is no development: there is a backlog.
03
Hosting, session, SEO if it applies. The 90% an AI prototype does not cover, and what decides whether someone comes back.
02/ Work
Branding · Webapp
Branding · Webapp
03/ Judgment
App development in Medellín is usually searched when there is already an idea, a Figma, or an AI prototype — and still no product someone uses twice.
The map is in what an MVP is and from prototype to product. The site is how people find you. The logo is the visual anchor. If the bottleneck is growth, continue with how to scale a digital product.
If it is not used, it is a demo
The prototype teaches the happy path. The app teaches whether someone arrives, gets in, and comes back.
Web first
Most briefs that arrive as app first need a usable product in the browser.
One standard
App, site, and logo apart produce one brand in the deck and another at login.
AI speeds up screens and copy. It does not replace infra or retention.
01
What the core action is, and what is out of the MVP
02
A usable flow: account, action, result
03
The layer the prototype skipped: hosting, session, SEO
04
Identity on real screens, not on a PNG
05
Measure one thing: sign-up, payment, or 7-day return
Who it is for
It is
Founders and small teams in Medellín — or building from here — with an idea, a prototype, or a half-built product.
It is not
If you want the full app in a month with no cut. Without a cut there is no development.
Tell me what you have — or what you want to build. On a short call we see the invisible 90% and the next step.
Yes. I build digital products and webapps that get found, have an account, and can charge. I work from Medellín. I do not ship a prototype dressed as an app.
The core of the work is a web product that scales: accounts, data, SEO, retention. If the problem truly needs native, we evaluate it. Most briefs that arrive as “app” first need a usable product in the browser.
Almost never. The prototype teaches the happy path. The app teaches whether someone arrives, gets in, and comes back. The invisible 90% is still missing: infra, auth, SEO, retention.
Yes. The MVP is the usable cut, not the demo. If nobody completes the core action twice, there is still no product.
Yes. An app with no visual standard feels disposable. A separate site that does not share type or color looks like another company. They ship to the same standard.
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