I do

Mark and wordmark
Color with roles
Type for product
Real application

Medellín Identity for brands and products

Logo design in Medellín

A mark people recognize in the header, the ad, and at 16 px. If it does not hold there, it is not a logo.

Let's talk about the project

I work from Medellín. Brand and product to one standard — not a loose PNG on the desktop.

Logo design in Medellín

Medellín Identity for brands and products

I do

Mark and wordmark
Color with roles
Type for product
Real application

A mark people recognize in the header, the ad, and at 16 px. If it does not hold there, it is not a logo.

Let's talk about the project

I work from Medellín. Brand and product to one standard — not a loose PNG on the desktop.

What it includes

Mark and wordmark

Light and dark versions, a crop that works at 16 px, and files a developer can use.

Color with roles

Background, accent, error. Not a Pinterest palette rebuilt in every asset.

Type for product

A family that holds in UI and in a heading. A logo that cannot enter the interface is unfinished.

Real application

Header, empty state, and an ad crop. That is where you see if the mark works or is illustration.

02/ Work

Branding

Logos

Branding · Webapp

Amadezing

03/ Judgment

Logo design in Medellín is not a pretty isotipo dropped on a landing. It is a mark that gets used: in product, on the web, in the network crop.

AI is useful to explore direction. It does not close the system. If you are generating options, create a logo with AI covers the limit. Closing it is brand identity vs logo: take a direction down to a mark someone can implement.

If you are still choosing a format — agency, studio, one standard — design and brand agencies in Medellín covers what to ask for. If the fit is end to end — brand plus product — that is the work I do.

Logo and identity

The logo is the door. Identity is the house: color, type, tone, the error and the empty state.
Judgment, not a moodboard

Three named paths. Fifty options tomorrow is exploration, not closing a brand.
It enters the product

The user does not split the mark from the app. If it cannot enter the interface, it is merch.

How I work

A clear direction takes days. The real time is applying it, not a variation contest.

A short brief: name, sector, who you speak to, what you do not want

Three paths, not thirty logos

One direction on a header, an empty state, and an ad crop

Production files and short rules of use

Who it is for

It is

If you have a company, a product, or a studio in Medellín — or sell from here — and the current mark does not hold.

It is not

If you want fifty options tomorrow to see what sticks. That is a moodboard, not a brand.

Ready for a product that exists for real?

Tell me what you have — or what you want to build. On a short call we see the invisible 90% and the next step.

Do you design logos in Medellín? +

Yes. I design the mark and a short system so it works in product, web, and assets. I work from Medellín with local and remote clients.

Is the deliverable only the logo? +

No. A logo with no versions, color, or type breaks within a week. You get the mark plus a minimum system applied to real screens.

Can I start with an AI-generated logo? +

Yes, to explore. If there are customers, a team, or a product that has to repeat, it has to become identity. A generator PNG is not a company logo.

How long does a professional logo take? +

A clear direction takes days, not months of process. The real time is application: header, favicon, ad. That is the work.

Do you only do the logo, or also the site and the product? +

Both. A logo that cannot enter the interface is unfinished. If the next step is a site or an app, it is designed to the same standard.

Let's talk about the project

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